AMS Equipment Website Refresh

A Strong New Brand Identity And Custom 2nd-Gen Website Built For Industry Impact

Modern Design and Digital Presence for a Specialist Supplier

AMS Equipment approached our team looking to modernise their online image. As a well-established local supplier serving the oil and gas sector, they wanted a website that reflected the quality of their products and the professionalism of their service.

Their old site no longer represented how far the company had grown, so they needed a complete refresh of both branding and web presence.

Creating a New Logo and Visual Identity

Our first step was to develop a brand identity that captured AMS’s expertise and reliability. We created a series of logo concepts that balanced industrial strength with a clean, modern aesthetic. After review and feedback, AMS selected a final design that now appears across their full brand material. The finished logo combines precision with simplicity, ensuring it works as well online as it does across printed assets and product labels.

Designing and Building the Website

With the new branding in place, we moved on to the website design. The goal was to build a platform that would showcase their extensive product range in a clear, intuitive layout. We produced detailed visual mock-ups aligned to their project brief, ensuring that every element of the design supported usability and flow.

Once approved, our developers brought the design to life. The finished website feels like an online catalogue, with structured listing pages leading smoothly into individual product sections. The navigation system uses logical pathways that allow visitors to find information quickly without unnecessary clicks. The responsive layout ensures the site performs perfectly across desktops, tablets and mobiles.

User Experience and Results

The final result is a professional, product-driven website that positions AMS Equipment as a trusted, modern supplier within their sector. The new site not only looks clean and easy to use but also supports long-term SEO performance through structured data and optimised content layout.

AMS were delighted with both the design and usability of their new website. It now gives them a strong foundation for future marketing activity, helping them present their products and technical expertise to customers with confidence.

We enjoyed working with AMS Equipment on this transformation and are proud to have delivered a site that truly reflects their standards and professionalism.

If you need a new website or want to refresh your existing one, get in touch with our team on 01355 535917, or drop us a message. We are always happy to offer advice and guidance on the best way to move forward with your project, no matter how simple or complex your requirements are.